Hello Readers!!!
Unapologetic girl is here! Im back with new blog post.
This time I would like to share with you about HERA Pop up store, as you know Hera is one of South Korean beauty brand, to mark their first anniversary in Singapore they create a pop up store in Orchard street. This Pop up store is the first pop up store they ever made, and they promoting their new “Black foundation”.
Source: Author's Photograph
I went there without any registration, but you can register through their website. First you’ll go inside the first room, the room is full of mirror and neon lights, its similar with Channel pop up store.
here is the picture of the first room, sorry need to cover my friend face lol :3
The next room will be the black room, on that room they will display the black foundation and play their branding video about their new products. You can’t really see the video on this picture because the room is really dark.
Source: Author's Photograph
The next room is a bar room, In this room they will give you a welcome drink, and the staff will ask whether you’re a Hera member, If you're not they will encourage the consumer to create a free member and they will get a free tester of their perfume as the gift. I would say that they strategy is pretty good, and the perfume smells really nice :3
Source: Author's Photograph
The last room is their beauty display, In this room you can ask their assistance to try the new black foundation or any beauty products that you want. This has been a really good experiences, for a brand who create their first pop up store they definitely got a positive result. It maybe because of their location strategy, and their awareness of how big is the Korean beauty enthusiast in Singapore.
Source: Author's Photograph
That's all for this blog! I see you tomorrow with other event or maybe something more interesting, like a traditional fabric in Indonesia and how they make it :3
Stay tune guys!!! I see you on my next blog!!
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